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About Us

The ‘Say Nothing, Change Nothing’ Campaign

Stereotyping happens all around us every day. They are a part of everyday life – but they don’t have to be.

When people speak out against stereotypes, they help break down the harmful beliefs and discrimination that holds people back. We want people to break stereotypes by safely speaking up when they see them in action. Because when we say nothing, we change nothing.

Check out the Unstereotype 101 Guide to educate yourself, your family and friends on how to be an upstander against stereotypes.

Share the campaign films and social assets at to show your support.

We believe in an equal world, a world free of stereotypes.

About Unstereotype Alliance

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.

Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering people in all their diversity (race, class, age, ability, ethnicity, religion, sexual orientation, language, education, etc.) to help create an equal world.